As I mentioned in a previous life lately, I’ve been catching up on all the After the Jump podcasts by Design*Sponge‘s Grace Bonney. Last week I listened to Episode 20: Becoming Your Brand. Since hitting our 1 year anniversary, C and I have been working to better our brand by really developing an editorial calendar, narrowing down the topics we’ve talked about, and focusing on the quality of our posts as we find our voice. Since we’ve never been “serious” bloggers before, we are blindly navigating and taking all the advice we can and applying it as needed. I’m not gonna lie. It’s been a bit overwhelming and difficult at times. But it all seemed to click after listening to this podcast. As I listened to Grace and Amy talk about writing a mission statement and what to include, I realized that after we have our mission statement, the rest will almost fall into place. Figuring out what we are passionate about and what we stand for will help us when figuring out the best topics to discuss and what direction we want to take the blog in the next year.
Our unique challenge with this blog is that there are two of us with varying ideas, goals, and interests. For us to come together and develop a mission statement for the blog, we will each need to write personal mission statements. So I really started to spend some time thinking about mine and found it really helped as I thought about my professional future, too. Without giving too much away, I’ll try to explain. I have gone back and forth about a specific career I’d really like to start for myself. It’s a career where I would be able to help people on a regular basis but it’s very broad and I wasn’t sure how to find my niche, until I started working on my personal mission statement. When I started defining my values, goals, and what I stand for it became clear to me who my ideal client is and I began to see the path I need to take to reach those goals. It’s building the foundation for your career and you can use it for other areas of your life also.
Whether you’re a blogger, business owner, or anyone needing a little direction if your life, writing a mission statement will help you clarify your goals and the path you need to take to reach those goals. If you have a mission statement, has it been updated lately? Take a look at it. Has your vision changed since you last updated it? Once you have your mission statement, you can refer back to it whenever you need to remind yourself why you’re working so hard and make sure you’re staying on the path that’s most true to yourself.
Do you have a mission statement? Has it helped your blog or business? What else is on your to do list this month?